Little Larch is changing the game when it comes to sensory play for kids, with innovative products that are good for little hands, and better for the planet. Working closely with the brand’s founder, we developed a new visual and verbal identity to match the company’s goals and ambition: to expand outside of Canada and become a household name in the industry. From bespoke typography, iconography, and illustrations to updated packaging designs for their signature Doughs, Glitter Doughs, and Potion Plays, the end result is a fun, bold and expressive brand that stands out on shelves and doesn’t take itself too seriously.

Little Larch is dedicated to sparking imagination, promoting hands-on learning, and fostering fine motor skills through open-ended sensory play for kids. Created with care and consideration for the environment, every product is made with natural ingredients, including plant-based dyes, natural essential oils, and biodegradable glitter. Little Larch sets itself apart by using 99% less plastic than leading brands, shipping products without plastic packaging, and going the extra mile to plant a tree for every order.

CLIENT
Otherwise Brands (Little Larch)

SERVICE
Peer to peer review (identity, graphic design and packaging design)

CREDITS
Brand Identity, copywriting, graphic design, illustration, packaging design — Otherwise Brands

Created in collaboration with Otherwise Brands