Australian label Arthur Apparel aims to offer timeless fashion items through contemporary takes on classic apparel. Androgynous and minimalistic in nature, Arthur Apparel creates effortless style for women around the world. Manufactured in a socially just and sustainable manner.

The challenge was to create a signature identity that matched Arthur’s aesthetic while having appeal to an expanding international community. The result is a brand identity that mirrors the label’s core principles of minimalist clarity and modern classic sophistication.

From brand strategy, art direction and identity creation we took care of further implementation, ranging from garment labeling and packaging to branding of physical shops and webdesign. Creating an aligned brand experience at all touchpoints.

• Design and direction of creative concepts
• Leading the client from kick-off to concept development and creation to delivery
• Development and delivery of the visual identity system, brandbook and web design
  

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Web development: Jared Mason
E-commerce photography: Dennis Arthur Tjuandys
Case Photography: Becca Kenzie