Eye Filmmuseum is the number one place for film in the Netherlands and renowned worldwide for its knowledge and expertise in the field of film restoration, research and education.

During the annual Film Ball - back after a two year hiatus - professionals from the film industry and other creatives join to celebrate the magic of film. Previous editions of the Film Ball were themed with a color. The 10th anniversary at the IJ location called for something special. Under the moniker 'The Future' and dress code 'A touch of silver', this year's theme was aptly suited to the location. The futuristic building - designed by Austrian Delugan Meissl Associated Architects - is reminiscent of a spaceship from a science fiction movie.

The most recognisable identifier of the design concept is a cluster of light beams. An allusion to the theme in reference to 'time travel at the speed of light' from film classics such as Star Trek, Dune and A Space Odyssey. The resulting design system provides room for a typographic layer and imagery with which a variety of content can be presented in a flexible, dynamic and coherent manner, online, offline and spatially. It was a ball.

• Managing client relationship, driving high-level strategy
• Design and direction of creative concepts
• Leading the creative team and client from kick-off to concept development and creation to delivery
• Hands-on design and execution of all on- and offline applications
  

Motion design: Tim Tijink
Portfolio photography: Cassander Eeftinck Schattenkerk
Event photography: Jordi Wallenburg

Created at G2K Brand Agency