Every space requires a unique lighting plan. llevell Model II was designed for G2K Creative Agency's new studio in Amsterdam specifically. Building from the main idea of the first model for G2K's other studio, it naturally transformed to its new surroundings. What remains is an idiosyncratic minimalist design, supported by four tubular lights. New is the composition and materialization.

The four light sources of Model II are positioned at a slightly horizontal – tapered – angle. A shape that suggests velocity. Movement fixed in space. The TLs, each 150 cm long, are held together by two crystal clear acrylic X-frames. Red terminal wires run – over and through the acrylic glass – from the ends of the fluorescent tubes to the rectangular aluminum core. The end result is a fixture that enhances the design of the studio interior while contrasting its surroundings as an alienating tech object at the same time.

llevell Model ll delivers 360-degree dimmable true-light and is well suited for use in high (work) spaces. Each fixture is hand-built by Studio Han Koning. It can be customized to a specific space or desire upon request.

• Development of the creative direction
• Design and art direction of the visual identity system and motion design
• Delivery of the communication toolkit

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Product photography: PJ Oudega
Motion design: Tobias van der Valk

Created at G2K Brand Agency

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