Orange Toucan is a functional, plant-based beverage company inspired by the health needs of today’s consumers. The flagship line harnesses the power of Moringa, a superfood known for its rich nutritional profile, and pairs it with natural fruit flavors for a refreshing, health-boosting experience. Each bottle delivers 500mg of Moringa alongside the proven wellness benefits of ginger and turmeric. Packed with vitamins, minerals, and antioxidants, our beverages deliver natural goodness in every sip—without any additives, artificial dyes, or compromises.

With over 60,000 cans sold to date, Orange Toucan is poised for growth, aiming to expand its reach with additional funding. In preparation for its upcoming crowdfunding campaign, Orange Toucan collaborated with ©Hello Comrade to redesign its beverage line. The refreshed design brings a bold, shelf-ready presence by brightening the color palette, energizing the logotype, updating the typography pairing, and enhancing the flavor profile with a fruit-forward naming system.

• Co-creative direction of creative routes
• Presentation of the creative work to the internal team and client
• Development and delivery of the visual identity system
  

Creative Director: Spencer Woolcott
3D Rendering: Saxon Campbell

In collaboration with Hello Comrade