Orange Toucan is a functional, plant-based beverage company inspired by the health needs of today’s consumers. The flagship line harnesses the power of Moringa, a superfood known for its rich nutritional profile, and pairs it with natural fruit flavors for a refreshing, health-boosting experience. Each bottle delivers 500mg of Moringa alongside the proven wellness benefits of ginger and turmeric. Packed with vitamins, minerals, and antioxidants, our beverages deliver natural goodness in every sip—without any additives, artificial dyes, or compromises.

Project
With over 60,000 cans sold to date, Orange Toucan is poised for growth, aiming to expand its reach with additional funding. In preparation for its upcoming crowdfunding campaign, Orange Toucan collaborated with ©Hello Comrade to redesign its beverage line. The refreshed design brings a bold, shelf-ready presence by brightening the color palette, energizing the logotype, updating the typography pairing, and enhancing the flavor profile with a fruit-forward naming system.


CLIENT
Orange Toucan

SERVICES
Packaging design, visual Identity update

TEAM
Creative Studio — ©Hello Comrade
Design — Spencer Woolcott, Gijs Lammers
3D Rendering — Saxon Campbell

Role in this project: co-design director